5 Key Reasons Why Luxury Watch Consumers Are Shifting To Brands That Offer Virtual Try-On


The luxury watch industry has witnessed a significant shift in consumer preferences. Traditional method of purchasing luxury watches has been replaced by immersive experiences. The critical technology gaining momentum in this shift is augmented reality (AR) virtual try-on technology in 3D. Check 5 benefits of implementing a virtual try on today.

This blog explores the five key reasons why luxury watch consumers are increasingly gravitating towards brands that offer AR virtual try-on technology.

1. Immersive Shopping Experience

Immersive Shopping Experience

Augmented reality virtual try-on technology provides consumers with a unique and immersive shopping experience. By leveraging this technology, luxury watch brands allow customers to visualize watches on their wrists in real-time. This enhances consumer confidence and decision-making. According to a study by Retail Perceptions, 71% of consumers would shop at a retailer more frequently if they offered an augmented reality experience. This indicates a growing demand for such interactive solutions.

2. Enhanced Visualization

Enhanced Visualization

This has become one of the primary concerns for luxury watch buyers. The accuracy of how a watch will look on their wrist makes a huge difference. AR virtual try-on technology eliminates this uncertainty by providing a true-to-life visualization of the watch on the user's wrist. By leveraging advanced 3D modeling techniques, luxury watch brands can showcase their timepieces from various angles. This enables consumers to examine intricate details. With the Virtual try on consumers experience the watches as if they were wearing it physically.

3. Convenience and Personalization

Convenience and Personalization

Traditional watch shopping often involves visiting physical stores. In the store consumers try on multiple watches. This requires spending a significant amount of time making a decision. Augmented reality virtual try-on technology simplifies this process by offering convenience and personalization. Consumers can try on different luxury watches virtually from the comfort of their homes or any location. Additionally, they can explore various customization options, such as changing straps, dials, or case materials. This helps brands in providing a personalized experience tailored to consumer preferences.

4. Increased Confidence in Purchasing

Increased Confidence in Purchasing

Augmented reality virtual try-on technology instills confidence in luxury watch buyers. This leads to higher conversion rates. According to a study by Walker Sands, 61% of consumers are more likely to make a purchase if a brand offers an augmented reality experience. Virtually try on watches, bridge the gap between online and offline shopping experience. This confidence boost leads to increased consumer trust. Thus, it can be concluded that VTO drives sales and customer loyalty. .

5. Social Sharing and Engagement

Social Sharing and Engagement

The integration of augmented reality virtual try-on enables luxury watch consumers to share their virtual try-on experiences on social media platforms. This social sharing aspect serves as a powerful marketing tool, amplifying brand exposure and engagement. According to a survey by Ipsos, 84% of consumers are more likely to make a purchase based on user-generated content. By encouraging customers to share their virtual try-on experiences, luxury watch brands leverage the power of word-of-mouth marketing. This way brands capitalize on the reach of social media platforms.


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Kavita Jha

Kavita has been adept at execution across start-ups since 2004. At KiKsAR Technologies, focusing on creating real life like shopping experiences for apparel and wearable accessories using AI, AR and 3D modeling