AR/VR in the Entertainment Industry: What are its uses?

Augmented reality (AR) and virtual reality (VR) have bolstered the media and entertainment industry in modern times. Thanks to AR VR technology, businesses are taking full advantage of the metaverse—an immersive, virtual space where users can interact with each other and digital objects. Thanks to its heterogeneous applications, the AR/VR market is expected to generate $789 million in revenue in 2024, in the Indian subcontinent alone.

Uses of AR/VR media industries

In this article, we are going to explore how AR VR companies in Bangalore, and other Silicon Valleys across the globe are reaping the benefits of this technology for diverse industrial applications.

Film and television

AR VR technology innovates storytelling and offers enticing advertising opportunities. With the help of virtual reality, users can engage in immersive storytelling experiences. VR headsets allow content creators to blur the line between traditional media and interactive, digital experiences. AR allows creators to design grandiose, non-linear narrative structures so that every experience is unique. For example, the Star Wars spinoff ‘Solo’ used VR to create realistic camera movements in space battles.

Gaming

AR gaming features real-time integration of virtual game elements that work in synergy with the physical environment of the user. VR allows game developers to offer realistic, simulated environments with decision-based outcomes comprising realistic sensations that simulate the user’s physical presence in a computer-generated environment. The PlayStation VR is one renowned example of a VR platform that supports VR games such as Skyrim and Batman: Arkham VR.

Live events

AR event spaces engage audiences by enabling brands to offer interactive storytelling. AR allows creators to generate immersive visual effects like holographic images, animated graphics, and even virtual fireworks that accentuate the experience. VR allows audiences to absorb entertainment by mimicking any immersive element to offer a palpable experience. VR can help you take virtual tours, augment product demonstrations, and promote networking and collaboration, among other cogent applications.

Sports

The use of AR / VR headsets affects the media industry and sports industry alike. AR and VR in conjunction offer Mixed Reality (XR), which can transform the way that fans perceive live sports. AR and VR headsets allow fans to experience a 360-degree view of the action from anywhere in the globe, view live replays from different vantage points, and analyze sporting stats in real-time. For example, VR is useful for 360-degree views of sporting events, equipment design, tactical analysis, and more.

How to avail cutting-edge Virtual Reality and Augmented Reality in Entertainment & Media in India?

The AR/VR industry is expected to witness 52.8% global user penetration by this year, with a projection to hit 56.5% by 2029. If your brand is in search of AR VR companies in Bangalore that can help deliver an immersive 3D experience across different marketing mediums, then contact us at KiXR. We specialize in creating omnichannel AR/VR experiences through a team of highly experienced professionals and rely on the entire spectrum of AR/VR/XR/MR tools and tech to tell your story.