How 3D Product Configurators Improve Conversion Rates?

Consumer habits have drastically evolved over the past decade. The global eCommerce market will surpass $6.3 trillion in 2024. Therefore, consumers are attuned to eCommerce at an unprecedented rate. In this competitive market, relying on 2D imagery is not enough. To showcase their products, brands have been reliant on 3D visualizations.

3D configurators powered by live 3D models allow customers to experience the product they are purchasing from all angles. The service permits customers to customize attributes such as texture, color, and other components in real time from any device.

What is an ecommerce 3D product configurator?

KiXR is a digital solution primarily used by eCommerce businesses to help consumers build or personalize their products before purchasing them. eCommerce product configurators give users a 360-degree view of an interactive item.

3D configurators are intuitive and user-friendly. They are critical to e-shopping because interaction and personalization make customers feel as if their interests, likes, and thoughts are taken into consideration. 82% of the visitors to your product page are likely to engage a 3D product model. eCommerce configurators also increase the amount of time a customer spends on a product page.

3D configurators do not have the drawbacks that come with traditional image-based product configurators. They have multifarious benefits.

Benefits of 3D Product Configurators

Assists with product understanding through interaction

3D configurators allow customers to view the product in real time while the platform feeds the retailer with analytical details on customer behavior. There is also no need for 3rd party plugins to enable the service.

High-end shopping experience

Customers can rely on 3D configurators to personalize products to their precise demands without interventions from the retailer. Therefore, the decision to modify the purchase places the product virtually into the consumer’s hands

Engaging customers

3D eCommerce configurators do not limit the customer’s imagination with static images or repetitive videos. Brands can offer value to consumers using preset rules and formulae to give a heightened sense of interaction.

Conserves time

It reduces the stress that comes with getting the order right in one go. Retailers can also reduce returns and refunds with eCommerce configurators.

Hyper-personalization

This allows them to feel as if they are taking an active part in the purchase process. The hyper-personalization allows customers to feel like they have bought something unique and not mass-produced.

Consumer-centric omnichannel experience

3D configurators can ensure that users who are accessing the eCommerce portal from different devices see a responsive 3D model of the product. It fosters accessibility and usability, encouraging users to engage with the product regardless of the platform used.

Optimize performance

A well-optimized 3D product model configurator not only loads quickly but also offers smooth operation during the customization process. Performance optimization is critical as by cutting lag you can boost conversion and retention.

Do you need a 3D product configurator fine-tuned to your eCommerce platform's specifications? Contact us at KiXR