Why 3D Product Visualization is the Future of ECommerce?

With each passing year, the global eCommerce industry is becoming more competitive as more brands enter spaces and the choices multiply for consumers. As that happens, online retail brands are looking for innovative ways to engage their customers and increase their sales. 85% of online shoppers value accurate product information and images when purchasing. 22% of customers are most likely to return their purchased product if it does not meet their expectations.

eCommerce customers want to know everything about the product they intend to buy. They want to get as close to “touching and feeling” the product as is practically possible before making their purchase. This is where 3D product visualization is proving to be a differentiator. What exactly is 3D product visualization? It’s a three-dimensional “virtual” view of any product that customers can see from multiple angles.

eCommerce domains like furniture, home décor, and fashion are leveraging the power of 3D product visualization to deliver a highly engaging shopping experience. For example, Franklin Sports provides its customers with an immersive 3D visualization experience – where shoppers can customize the product and check out its look in real-time.

Valued at $212.71 million in 2022, the global market for 3D product visualization is expected to grow to $1.83 billion by 2031. Here are 5 reasons why 3D product visualization is regarded as the future of eCommerce:

1. Enables eCommerce brands to retain customers.

3D product visualization is gradually reducing the gap between the physical and digital customer experience. Through a 3D-rendered view, online shoppers can now view the product in much the same way they see it in the real world. This helps them set realistic brand expectations, thus increasing brand trust and loyalty.

As an example, New York-based wedding shoe manufacturer, La Marie allows its customers to design their shoes – including its color and sole material. This type of personalization also helps eCommerce brands reduce their customer churn.

2. Helps online retail brands reduce their business costs.

Overall, 3D product visualization is more cost-effective for eCommerce brands than traditional product photography. By designing virtual prototypes, eCommerce brands can eliminate the costs of expensive photoshoots and physical prototypes.

As compared to photography, product visualization is easier – and more cost-effective – for making design changes. While photoshoots are both expensive and time-consuming, 3D product images are suitable for online retail brands to “reuse” in their social media, digital marketing initiatives, and online newsletters.

Examples of eCommerce brands saving money include:

• 1. Dutch furniture brand, FEST saved thousands of euros in traditional photoshoots.
• 2. Another leading online furniture brand, Riverside Furniture is saving up to $100,000 annually using 3D product visualization.

3. Build an emotional connection with shoppers.

An eCommerce report found that engaged customers spend up to 60% more on products – after a 3D visualization experience.

With a 360-degree view of the product, online shoppers can personalize their purchases to suit their style. This helps customers build an emotional connection with the brand, thus leading to repeat purchases and higher revenues.

This level of personalization is crucial in highly competitive eCommerce domains like home décor, furniture, fashion & apparel, and automobiles.

Among the furniture brands leveraging 3D product visualization, French company Majuno allows customers to “virtually” place their furniture items in their homes. This enables them to visualize how the furniture will look in their allocated space.

4. Elevates the customer experience.

With 3D product visualization, eCommerce brands can now elevate their customer experience by demonstrating their product’s functionalities. By using this mode of visualization, online shoppers can now perform a variety of actions such as:

1. Zoom in or change the angle of the product view.

2. Choose a variety of colors to “try” on their product.

3. View and modify the texture of the product.

Additionally, eCommerce brands can produce interactive product demos for customers to understand the product closely before purchasing. This provides them with an accurate picture of the product, thus reducing product returns.

eCommerce brands like Fender Mod Shop enable their customers to personalize their guitars and view them in 3D mode. Satisfied customers can also share their personalized designs on social media platforms.

5. Enables brand recognition on social commerce

1. Online shoppers often turn to social media platforms like Instagram to research products. For eCommerce brands, social commerce platforms allow them to display rich visuals of their products.

2.With 3D visualization, customers can now customize their favorite products and share them with a wider audience. They can also read product reviews posted by other users.

3.Through integration with augmented reality (AR) technology, brands can further enhance the shopping experience by visualizing their products in home or office settings.

Luxury brand Burberry leveraged AR-powered product visualizations to promote their new Burberry Olympia bag.

The present and future of eCommerce – 3D visualization!

eCommerce brands want to deliver a rich and immersive shopping experience to their customers. With the help of the right implementation partner, eCommerce brands can easily deploy 3D visualization on their online store.

As a trusted technology partner for Amazon, KiXR has enabled eCommerce brands to gain a competitive advantage in the market. Our immersive solutions in 3D visualization and AR can elevate your product showcasing – and improve your conversion rate.

Our patented 3D visualization technology can meet specific requirements across industry domains including:

1. Apparel

2. Eyewear

3. Shoes

4. Watches

5. Home décor

6. Furniture

Do you want to improve your product engagement by 25%? We can help you get there. Contact us today.